Chicago, Illinois

IRL is trending again.

Step aside digital, it's time to get personal.

In Real Life.
There’s no better means to connect with consumers.

In today’s increasingly impersonal, skeptical, and digital age, we hold-strong on the belief that in-person interaction remains the most impactful means to positively connect with audiences, and critial to achieve marketing objectives.

Marketers who
believe that in-person
moments are the most

critical marketing

Gen Z
professionals who
prefer face-to-face
interactions over

Business leaders
who believe in-person
events are critical
to business

Our Services

The Nudge Mill is a marketing and communications agency focused on in-person interaction to drive meaningful experiences between organizations and their consumers. From ideation to execution, we support small businesses, marketing teams and agencies in these fields:


Whether hosting or participating in an event, we identify goals, support execution, and measure post-event impact.


We create immersive, memorable experiences to build or reinforce deep bonds with customers and prospects.


Whether part of an integrated marketing campaign or a stand alone project, we’ll make it personal (and awesome).


We manage it all. From multi-channel PR campaigns to crisis communications with the press, we’ve got your back.


It’s not all about customers. In today’s world, employee health and satisfaction programs are critical for success.


Social accountability and marketplace representation demands well-planned and perfectly-executed campaigns.

Case Studies

A sample of our memorable experiences and impacts over the past 18+ years.

Event Communication Strategy

The Challenge: City leadership publicly airs concerns regarding inclement weather and an ability to safely host an event.

Virtual Event Development

The Challenge: Innovate around the traditional experience when a local triathlon cancelled due to a pandemic.

Community Integration

The Challenge: While industry demand grew, year over year participation in a major market triathlon was in decline.

Our Latest Blogs

Thoughts. Ideas. Stories.

Chicagoland’s First, Real-Life Athletic Event

It was small. It was safe. It will happen again. I’ve been part of the national endurance community for nearly 20 years, having managed some of the world’s largest triathlons[…]

Read more

Enduring in the Endurance Industry

Much like the nation’s current appreciation for those on the front lines, our industry needs to celebrate our most essential resource. While the nation continues to flatten the COVID-19 curve[…]

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Born in 1983. Still Thriving in 2020.

Leon’s Triathlon has been known for many things since 1983. We launched in Hobart, Indiana when the triathlon industry was still in its infancy. We produced the first national amateur[…]

Read more

Contact us

Drop us an email, or just call us a (708) 406 9412.
Get a human response. No bots. No B.S.